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What is YOUR Strategy for Long-term Success? | The Doctor Weighs In
By: Nick Hernandez, MBA, FACHE
Many medical practices claim to have a strategy when all they have done is goal setting. Here’s how to create a real strategy for long term success.
Many medical practices claim to have a strategy, but all they have done is an exercise in goal setting. This is a mistake. Here’s how to create a “real” strategy.
We all want to grow, but growth is not a strategy. We all want to improve quality, but quality improvement is not a strategy. We all want to be more efficient, but efficiency is not a strategy. We all want to continuously improve, but improvement is not a strategy.
Strategy is not about being better than your competitors either. Bigger, better, faster, is not strategy!
What is strategy then?
Strategy requires disciplined analysis and a deep understanding of how your medical specialty is likely to play out in the coming years. Then you need to get very clear on the few, key strategic moves your medical practice needs to make in order to position yourself for future success.
Strategy is about establishing a meaningful point of difference in your community that you can preserve. Nothing lasts forever, of course, so you need to…
